Transparency is no longer optional. It’s the new standard.
As global brands demand deeper accountability and smarter sourcing, the textile industry is facing a defining moment. SIERRA is not just responding WE ARE LEADING.
This August, we return to the Apparel Sourcing Show 2025 not just as participants, but as one of the main sponsorsdriving the regional dialogue on what’s next for our industry. From August 12–14 at the Convention Center in Tikal Futura Hotel, we’ll be showcasing how traceability, innovation, and sustainability are powering a new era of textile manufacturing in Central America.
And while we can’t reveal everything just yet… what we’re bringing to the show will redefine how transparency becomes strategy.
This year, our presence is rooted in one powerful message: transparency is more than a value, it’s a competitive advantage. At our booth, we’ll take visitors on a journey through the entire yarn and fabric lifecycle:
• From the seed stage, we’ll show how we ensure fiber origin and quality through certified and traceable sourcing.
• Our dyeing innovation lab will be highlighted, showcasing how automation and lab-to-bulk accuracy drive both color consistency and sustainable efficiency.
• We’ll spotlight our automated traceability systems that give brands real-time visibility from raw material intake to final fabric delivery.
• You'll see how our partnerships with regenerative cotton programs, recycled polyester suppliers, and modal innovators are shaping more responsible product lines.
• And most importantly, how our people, technology, and regional reach allow us to deliver reliable, scalable, and transparent solutions for global brands.
But that’s just the beginning—we’ll be unveiling even more at the event. What we can promise: Every yarn has a story. And SIERRA, is ready to tell it.
Save the Date: SIERRA’s Featured Panel
As part of the Apparel Sourcing Show, SIERRA is hosting a forward-thinking panel designed to shift the industry conversation from buzzwords to business strategy.
Sustainable Yarn-line: Where Transparency Becomes Strategy
🗓 August 13th | 🕔 5:00 PM
📍 Convention Center, Tikal Futura Hotel
With three key speakers from across the Americas, we’ll explore how traceability is no longer just a compliance tool, it’s becoming a cornerstone of market strategy, brand integrity, and long-term growth.
At last year’s show, we introduced RegenTrace, a bold vision for the future of regenerative and traceable textiles. It was more than a launch; it was the start of a movement.
We unveiled a framework that connected regenerative agriculture practices, certified supply chains, and digital traceability platforms into a single, actionable model. Visitors experienced real-life fiber journeys and saw how technology and sustainability could converge in a way that was measurable, market-ready, and deeply impactful.
The success of RegenTrace laid the foundation for this year’s theme: TRANSPARENCY AS STRATEGY. What began as a traceability platform is now influencing our broader operational model, product development, and partnerships.
Whether you're a brand seeking accountability, a buyer looking for flexible sourcing, or simply passionate about responsible innovation, SIERRA welcomes you to join us at the Apparel Sourcing Show 2025.
We’re ready to connect, collaborate, and create a more transparent future one yarn at a time.
%202.29.38%E2%80%AFp.%C2%A0m..jpg)
