From August 13 to 15, in the vibrant heart of Guatemala City, Sierra took part in the Apparel Sourcing Show 2024 with a presence that went far beyond a booth. We introduced RegenTrace®, not just as a platform, but as a movement—an integrated vision for the future of regenerative and traceable textiles.

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Attendees stepped into an immersive experience where technology met storytelling. Through real-world cotton journeys—beginning in regenerative farms in Texas and culminating in market-ready, digitally traceable products—we showed how transparency, sustainability, and innovation are no longer separate ideas, but part of the same thread.

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RegenTrace® is built on three interconnected pillars:

• 🌱 Certified regenerative agriculture, restoring ecosystems and revitalizing soil

• 🔗 Audited, ethical supply chains, ensuring full traceability from seed to shelf

• 💻 Real-time digital platforms, providing verified, accessible sourcing data

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As part of our activation, Sierra also hosted a panel discussion in collaboration with Better Cotton, Quarterway Cotton Growers, and Pablo Hernández—a leading voice on regenerative agriculture in the region. Together, we explored the future of sustainability in the textile industry, the vital role of regenerative practices, and the foundational promise of RegenTrace: to connect every step of the supply chain through verified impact and radical transparency.

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This thoughtful exchange wasn’t just about where we are—it was about where we’re going. It underscored that RegenTrace is more than a platform; it’s a long-term strategy for transformation. One that’s already influencing how Sierra designs its products, builds partnerships, and approaches the future of production.

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The success of the event set the tone for this year’s guiding principle: Transparency as Strategy. Because in an industry ready for change, the ability to trace every fiber isn’t just an advantage—it’s a responsibility.

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RegenTrace invites brands, partners, and entire communities to imagine a supply chain that leads with purpose, measures its impact, and regenerates what matters most: trust, soil, and the future.

🔗 Learn more about RegenTrace